Today, I looked at the Keurig coffee maker to analyze what I love about the design.
First thing that catches my eye is the simpleness of a coffee maker. Everything that looks like it can be touched or moved supports the desire to. Cleaning and maintenance are really easy because of the detachable parts. The design avoids complex features like a clock or other unneeded settings.
Viscerally, the item’s curves and black finish add to the modern feel. Not sure what else about it makes it so attractive, but I’m running over my planned daily blogging time. Will look more into it tomorrow to understand what’s there.
*** Update ***
Brief follow up to this since I abruptly reviewed and analyzed this product. The Keurig coffee maker made coffee brewing fun with a lot of different options. For as long as I can remember, when you were making coffee, you had to put grounds in a filter, then run hot water through a filter. I’m sure others have done it many different ways for a while, but this is what I’ve known as coffee making. So when Keurig came around, it changed the entire game by rethinking the process. No scooping, no filters, few limitations.
With the K-Cup, you have minimized clean up and waste. Instead of disposing of a filter, you throw away a little cup. No pitcher to wash out, because your cup is the only thing that got dirty. And you also don’t have a coffee pitcher full of coffee when you only wanted a cup or two, so waste is limited.
Another great feature is daily variety and ubiquitous coffee making. With the individual cups, I can buy a variety box and have 24 different flavors from one box. All 24 are not that delicious, but the ability to buy so many flavors at once is exciting for me since I didn’t have the option before. Although the appeal of variety wears out at home pretty quickly, it’s very useful for the other use cases. Dealers, realtors, and other office based service-providers can offer clients a shmorgus board of options to choose from. Which is another great facet of the device – it’s ubiquity adds to ease of use and access to your favorite coffee.
Although a products ability to be widely adopted is wildly unpredictable, the fact that Keurig caught on helps in adding value to the product. So now, I’m able to carry my favorite coffee’s around with me and know that there’s a high likelihood of finding a nearby Keurig machine to brew on. It also helps that since the machine is so simple in both appeal and cleaning. It makes the user feel as if these devices must be sanitary because the water tank is clear and there’s no grounds everywhere.
In retrospect, I may have gone off course and given more of a product review rather than an emotional design analysis. But I’ll tighten up for future ones and keep this post in mind.
By the way, I’m doing this as an open discussion about design. So please chime in if you have something you’d like to mention.